Hotel Management Companies -- Marshall Hotels & Resorts, Inc. Hotel Management Company

Holiday Inn - Airport Location	Hampton Inn - Roadside Location
Independent Limited Service Hotel

Condition at Takeover

Strategy for Turnaround

Successful Highlights

Net profit exceeds ownership's expectations
Hotel market leader, achieves over 100% in yield and penetration indexes
Increased room sales, total sales, GOP and REVPAR
2002 sales for this airport hotel were dramatically impacted by the September 11 terrorist attacks

Statistics

Development

Hotel designed, developed and furnished with the assistance of Marshall Management, Inc.

Strategy for Success

Knowledge of local market
To gain a competitive market advantage, a large recreational area was designed including an indoor pool, hot tub, game room, exercise room and guest laundry
Positioned hotel as the number one in town with regards to pricing, services and amenities package
Performed pre-marketing and sales efforts to garner high volume accounts
Promoted swim parties to introduce local residents to the hotel
Provided upscale landscaping to create outstanding curb appeal
Kept room rates consistent for all market segments
Since opening day, have provided consistent professionalism, service, continued maintenance and an upscale continental breakfast
On a weekly basis have provided guests with beer, wine and snack party

Successful Highlights

Statistics

Development

Hotel designed, developed and furnished with assistance of Marshall Management, Inc.

Strategy for Success

Heavy use of internet in pre-marketing
General manager and assistant general manager on site six months prior to opening
Phone lines put in place six months prior to opening for sales calls
Created and printed brochure and rate cards to mail to prospective guests who requested information from the Convention and Visitors Bureau
Differentiated from competition and garnered competitive edge with superior amenity package and with services offered
Hotel opened late in season with numerous mechanical challenges; decision made not to gouge guests in order to re-coup lost revenue, but to build good will for next season

Successful Highlights

Statistics

	Marshall Strengthens Eastern Corridor Presence - Dec 11, 2008 Marshall Hotels & Resorts, Inc. announces the opening of the 92-room Four Points by Sheraton Philadelphia Convention Center in Pennsylvania. It is the company’s first property to be managed under an agreement with Lam’s Realty Corporat... Click Here for the full article.
	Marshall Hotels & Resorts, Inc Adds 9 Hotel Management Contracts in 45 Days - Nov 10, 2008 SALISBURY, Md., November 10, 2008 – Marshall Hotels & Resorts, Inc., a leading, mid-sized hotel management company, today announced that it added nine management contracts in less than two months, expanding the company’s portfolio to 44 open ... Click Here for the full article.
	Opens Four Points by Sheraton and Hampton Inn in Manhattan Soho - Nov 05, 2008 SALISBURY, Md./ NEW YORK CITY, N.Y., November 4, 2008 – Marshall Management, Inc., a leading, mid-sized hotel management company, today announced that it has opened the 150-room Four Points by Sheraton Manhattan SoHo and 160-room Hampton Inn Manha... Click Here for the full article.