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Shaun Burchard CHA, Executive Vice President of Sales and Marketing Oversees the company's cutting-edge sales and marketing efforts, ranging from positioning to e-marketing, group sales to revenue management, aimed at optimizing occupancy and room rate and increasing asset value. With approximately a quarter century of results-oriented hospitality experience, he has worked with such firms as Sun Development & Management, Inc., Meridian Hospitality Group and Allied Hospitality Group. He has in-depth experience in working with the major brand families and leading independent hotels and resorts. Burchard earned a bachelor's degree from Central Michigan University and is a Certified Hotel Administrator (CHA). |
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Larry Hambro Regional Vice President of Sales and Marketing Provides strategic direction and tactical support to the sales professionals within the company's portfolio of hotels. He is responsible for development and implementation of each property's unique strategic sales plan and supporting tactical actions. With nearly 25 years of hospitality sales and marketing experience, he has extensive expertise in hotel openings, brand transitions and mergers, sales training and business development techniques, when sales and marketing is paramount to redefining hotel position in the marketplace. He has diverse experience in branded, boutique and casino hotels, providing sales, marketing and revenue performance support. He consistently delivers superior results in all aspects of revenue generation, competitive metrics and the development of sales professionals, ensuring excellent impact and the peak performance of every asset. |
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Lara Gibb Corporate Director of Revenue Management Lara C. Gibb, CRME, Corporate Director of Revenue Management, oversees the critical task of balancing room rate and occupancy to enhance profits. During her 25-year hospitality career, she has been an expert in analyzing data and trends, creating results-oriented marketing strategies and consistently delivering superior RevPAR, compared to her hotel's peer group. Her experience spans the U.S., Canada and the Caribbean with leading flags for full and limited-service hotels and resorts of up to 650 rooms, as well as boutique properties under a broad cross-section of brands, such as Marriott, Westin, Hilton and Holiday Inn. |
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Rachel Runge Marketing Manager and Graphic Designer Rachel Runge, Marketing Manager and Graphic Designer, is responsible for designing logos, brochures, posters, displays and advertisements for Marshall-managed hotels' print and Internet-based material. Prior to joining the company in 2008, she was product designer for Papel Freelance and graphic designer for Westwater Imports in New Jersey. Previously, Rachel was a graphic designer for Robin English Advertising in Salisbury, Md. She graduated from Pratt Institute of Art in Brooklyn, N.Y., as a graphic designer. |
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Ashley Hill E-Commerce Manager Ashley Hill, E-Commerce Manager, manages Marshall Hotels & Resorts, Inc.'s Web development projects and assists in the development and implementation of the social networking and e-marketing strategies and tactics for the company's hotels. Previously she helped oversee Internet strategies for the Office of Alumni Relations at Salisbury University, which included updating Web sites, creating e-newsletters and organizing alumni events online. She earned a Bachelor's Degree in Communication Arts and a Master's Degree in Post-Secondary Education from Salisbury University. |
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Marshall Hotels & Resorts, Inc. Adds Six Management Contracts - Feb 02, 2012 SALISBURY, Md., Feb 02, 2012 - Officials of Marshall Hotels & Resorts, Inc., a leading, Maryland-based hotel management and services company, today announced that the company closed out 2011 by signing six new contracts in December, bringing the ... Click Here for the full article. |
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Marshall Hotels & Resorts, Inc. Signs Five Management Contracts - Dec 13, 2011 SALISBURY, Md., December 13, 2011—Officials of Marshall Hotels & Resorts, Inc., a leading, Maryland-based hotel management and services company, today announced the company has added five contracts to its management portfolio: 142-room Radisson Ho... Click Here for the full article. |
